![]() ![]() To avoid surprises when uploading, use an aspect ratio of 9:16, or a minimum of 1080 pixels wide by 1920 pixels high, for your Instagram story posts. Your followers know that your post will only be up for 24 hours, so you can share things that may not warrant a long-lived photo post, like a promotion or a behind-the-scenes look at your current creative process. ![]() While the standard photo post is good for spreading information, stories can boost brand engagement. Storiesįollowing in fellow social media app Snapchat's footsteps, Instagram added the story functionality in 2016. This is the maximum recommended size, but as long as your image has a 4:5 aspect ratio, the entire photo should be visible. The recommended width of portrait photos is 1080 pixels, while the height should be 1350 pixels. Similarly, portrait photos may work better for human subjects, as in the case of a fashion account. The aspect ratio of landscape posts on Instagram is 1.91:1, so if you do upload a larger photo at this ratio, check the result for clarity. That may be a lot smaller than your photo's actual size, so be sure to preview your content thoroughly before posting to make sure nothing gets cut out. The maximum recommended size for landscape photos is 1080 pixels wide by 566 pixels high. If you're posting scenery, using a landscape orientation to share the landscape with your followers is instinctual. Square photos don't offer the best experience in every case. To maintain your photo quality, it is recommended that you not exceed the 1080 x 1080 dimensions so Instagram does not have to compress your image. That sometimes meant losing content if you were using default camera settings. The original Instagram posts were forced into a 1:1 aspect ratio. The app has since branched out to allow portrait and landscape photos and stories in addition to video posts and IGTV. When Instagram appeared on our devices in 2012, users could only post square photos. Instagram offers different types of posts for creators that vary in dimension, and knowing how to use each may be the difference between failing and flourishing. A poorly curated account may hurt your company more than it helps, so it's important to know how your followers will interact with your content. ![]() However, simply having an account is not enough. Meeting your potential customers where they are helps you to grow your base, perhaps exponentially if you catch the eyes of the right people. Social media is a powerful tool for any business in the digital age. ![]()
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